Free Booting

  • Freebooting is the act of taking digital media and uploading it as your own without the content creator’s permission.
  • A modern day example of freebooting includes downloading popular videos from YouTube and then uploading those videos to another channel, website or other social media accounts not owned by the copyright owner.
  • It is the practice of downloading copyrighted content from a media hosting website and re-uploading it without the creator’s permission, typically in order to accumulate a large following or for commercial profit through advertising revenue.
  • Educational YouTube video producers CGPGrey and Brady Haran uploaded the 5th episode of their “Hello Internet” podcast titled “Freebooting” where Mr. Haran introduced the word after claiming the word “infringing” was “soft word” to describe internet piracy.
  • Freebooting isn’t the same as sharing.Freebooting is piracy. It is copyright infringement.
  • Google (who owns YouTube), shares with the creator a (very small) percentage of the money made from you viewing ads on that video. When someone takes a video originally posted by one person on YouTube and uploads it for themselves on Facebook, they are quite literally and in a very real way stealing money from the creator.

Reasons for Free Booting:

  • Channel revenue earned on video views
  • Advertising revenue
  • To obtain new YouTube channel subscribers and followers on other social networks
  • Branding, popularity and name recognition
  • Most people aren’t doing this on purpose. They probably aren’t even aware they’re doing booting
  • Destin put together the following guide to help you report the problem and to let people know the video is stolen.

free booting

Source : itsokaytobesmart ; knowyourmeme ; vtrep

Hate Crime

hate crime

  • A criminal act or attempted criminal act against an individual or group of individuals because of their actual or perceived race, color, religion, ancestry, national origin, sexual orientation, gender or disability.
  • A crime is an act deemed to be illegal, it becomes a hate crime when it is motivated by bias or prejudice against a person or people perceived to be a part of a group, and that is intended to induce fear, scare, terrify or cause psychological harm.
  • Victims of hate crimes often continue to feel threatened long after an attack due to being targeted simply because of who they are.  These crimes victimize everyone – individuals and our entire community.
  • The term “hate crime” came into common use in the 1980s, but the term is often used retrospectively about events occurring prior to that.
  • This can be committed against a person or property.
  • A victim does not have to be a member of the group at which the hostility is targeted. In fact, anyone could be a victim of a hate crime.In a hate crime, the person is selected because of a characteristic that he or she cannot change.
  • Some examples of hate crimes:  assaults, criminal damage, harassment, murder, sexual assault, theft, fraud, burglary, hate mail, causing harassment.
  • Different countries have different hate crime laws.

hate crime

Hate Speech

  • Hate speech is a controversial term for speech intended to degrade, intimidate, or incite violence or prejudicial action against a group of people based on their race, ethnicity, national origin, religion, sexual orientation, or disability; hate speech includes written as well as oral communication.
  • An important difference to recognize is that Hate Crime doesn’t always involve Hate Speech and Hate Speech in and of itself is not always a Hate Crime.

hate crime

Hate Incident

  • Any incident, which may or may not be a crime, that the victim or any other person perceives to be motivated by hostility or prejudice towards any aspect of a person’s identity.When hate incidents become criminal offenses they are known as hate crimes.

Psychological effects

Hate crimes can have significant and wide-ranging psychological consequences, not only upon the direct victim but on others as well.

  • Impact on the individual victim.
  • Effect on the targeted group
  • Effect on other vulnerable groups
  • Effect on the community as a whole

hate crime

Sources: geneq ; Wikipedia

Push Based Web-The Big Reverse of the Web


  • The current web is “pull-based”, meaning we visit websites or download mobile applications. The future of the web is “push-based”, meaning the web will be coming to us. In the next 10 years, we will witness a transformation from a pull-based web to a push-based web. When this “Big Reverse” is complete, the web will disappear into the background much like our electricity or water supply.
  • In the future, content, products and services will find you, rather than you having to find them.The dominant function of the web is to let us know what is happening or what is relevant, rather than us having to find out.
  • Facebook and Flipboard are early examples of what such push-based experience looks like. Facebook “pushes” a stream of personalized information designed to tell you what is happening with your friends and family; you no longer have “pull” them and ask how they are doing. Flipboard changes how we consume content by aggregating the best of the web and filtering it based on our interests; it “pushes” the relevant and interesting content to you rather than you having to “pull” the news from multiple sources.
  • Also consider the rise of notification-centric experiences; your smartphone’s notification center provides you with a stream of relevant information that is pushed to you. More recently, these notifications have become interactive; you can check in for a flight without having to open your travel app. You can buy a product without having to visit their website.
  • In most cases, “Show me what I want” is more useful than “Let me search around and see what I can find”.
  • Ten years from now we’re going to look back and recognize that search-based content discovery was broken. Today the burden is put on the user to find relevant content.
  • While pull-based experiences might not go away; push-based experiences will dominate as they will prove to be much more efficient.



  • Healthcare is going through a similar transformation from pull to push; instead of going to a doctor, we’ll have web-enabled hardware and software that is able to self-diagnose. Wearables like activity trackers are just the start of decades of innovation and opportunity in healthcare. Helped by the web, education is also moving from pull to push.
  • Up until recently, organizations would enable sales teams through portals where content and tools were stored in a central location, indexed and tagged so sales people can find what they need a pull-based sales enablement approach. The burden is on the sales person to find the relevant content by knowing exactly what they are looking for or typing in search queries and filtering results to narrow down what might work.
  • This makes sales have to work for the information they need to do their job. Its time consuming and requires effort that should be focused on understanding buyers needs and having valuable conversations.
  • Picture this – content and tools will find you, the sales rep, instead of you having to find them. No more searching, more more emails to marketing, or phone calls to product management to get the content you need to have great conversations with your buyers. It’s just pushed to you, served up automatically by leveraging data about the situation so its the right content for the right conversation.
  • Google Now has taken the idea of live information pushed through cards and delivered it directly to the consumer.
  • For ex: A customer could buy a pair of running shoes equipped with sensors to gather data about the condition of the shoes and the habits of the runner. That connected shoe will communicate with the apparel manufacturer to notify the brand when the sneakers are worn out and the owner is in need of a new pair. From there, the company could reach out to the customer reminding them to buy new shoes and directing them to a relevant sale. Or, to take it a step further, the company could analyze the consumer’s stride, cross reference it with the time it took for the shoe to wear out, and create a custom shoe specific to that person’s running style and habits.

downloadSource: buytaert ; qvidian

Body Back

body back

  • The Body Back makes use of a process called promession, an ecologically friendly method of burial developed by biologist Susanne Wiigh-Mäsak, who founded Promessa in 2001.
  • Promession is a process similar to Cryomation.

When someone dies in space, what do you do with the body?

  • According to “space debris mitigation guidelines” set out by the UN, it’s actually forbidden to dump things into the cosmos whenever you feel like it.
  • Because a body floating freely in space with nothing to track it could potentially collide with a satellite or another ship, or even float over to alien planets and effectively colonize them with human remains and whatever bacteria and other organisms may be living on and in the body.
A sketch of what a space funeral might look like (All images courtesy of Karin Tjerrild Lund and Mikael Ploustrup)
A sketch of what a space funeral might look like (All images courtesy of Karin Tjerrild Lund and Mikael Ploustrup)
body back
A mock-up of how deceased bodies would be stored outside a space station

Promession Process

The promession process was slightly modified for the Body Back to meet the requirements of space travel, but the core ideas remain the same:

  • First, a body is placed in an airtight bag and exposed to the freezing temperatures of space. (On Earth, this freezing is accomplished by placing the body in liquid nitrogen at a temperature of about minus 200 degrees Celsius.)
  • After about an hour, the now-frozen body is brought back into the cabin from the airlock and vibrated at a high frequency, effectively shattering it and reducing it to a fine powder.
  • A robotic arm called a “robonaut”  vibrates the cloth coffin for 15 minutes, reducing the body to small pieces. Water is evaporated from the remains through a vent in the bag.
  • Subsequently the powder is dehydrated, resulting in roughly 50 pounds of body dust. This dust is then stored in a container outside the spacecraft in an innocuous square shape until it is time to re-enter Earth’s atmosphere;at which point it would be retrieved and stored in the cabin for the few minutes it takes to descend to the Earth’s surface from space.
  • Promession is one of the only options out there for NASA to look at right now.
body back
A sketch of the “Body Back”
body back
A sketch of the robotic arm that would shake an astronaut’s frozen remains into a powder

‘ A ship with five crew members would contain four Body Backs, well, the fifth one couldn’t fill itself ‘.

Reference : vice ; slate


  • Infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.
  • Infographics include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts, and network diagrams. Such tools are often components of business intelligence software.
  • Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign.
  • Chronological Infographics: explain an event or process as it happened in time. Presenting information on a timeline enables readers to analyze the temporal relationship between various stages of a process.
  • Cause & Effect Infographics: explain causal relationships between various physical or conceptual stages; for example, the causes of the recession in the US and its effect on the global economy.

What is an Infographic?
Created by Customer Magnetism.

 References : whatis


    • A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the logo is typically the first thing a reader may notice before reading the text.
    • Logos help in the creation of a brand identity for a company or business because the primary functions of a logo are to inspire trust, recognition and admiration for a business or product.
    • A logo must be simple, memorable, timeless, appropriate and versatile.
    • Logo is the identifying element of the brand for a company, business, product or economic entity, designed to create immediate recognition by the viewer.They are intended to be the “face” of a company
    • Logo beginnings more specifically came from the 13th century. At this time, goldsmiths’ marks and watermarks by paper makers as trademarks emerged.
    • Four general categories of logos exist: textual, illustrated, symbolic and a combination of these three. Textual logos use recognizable words as the logo (ex: Walt Disney). The words appear in unique fonts, shapes and sizes. Illustrated logos are an illustration used as a logo (ex: Pepsi-Cola’s). Symbolic logos tend to be abstract in design and can work well internationally (ex: Nike’s swoosh). Combination logos are any mixture of the other three types.(Ex:FedEx).
    • Color is a key element in logo design and plays an important role in brand differentiation. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection.
business logos

Author: David Adelman

Logos and their hidden meanings



  • L and G form a smiling face, with the L being the nose and the G being the outline of the face.
  • The first two letters “V” and “A” are arranged in such a way to represent a basic analogue signal. The “I” and the “O” were designed to look like the numbers one and zero, representing digital binary code.
  • The yellow line in the Amazon logo is much more than a simple take on an uplifting smiley face. If you look closely, you’ll note that the arrow starts at the letter ‘a’ and ends at the letter ‘z’, signifying that Amazon has everything you might ever want or need, from a to z.
  • There is an  arrow located between the ‘E’ and the ‘X’.In creating the logo, designer Lindon Leader created an entirely new font in order to get the arrow just right.This is a masterful use of negative space



  • The NBC logo is a peacock with six brightly colored feathers (each of which represented one of the company’s six divisions at the time). If you look at the negative whitespace in the middle of the logo, you’ll see the body of a peacock facing rightward, indicating a company looking to the future and not the past.



  • The colorful portion of the logo represents a camera shutter, while the white negative space within the logo represents a house. Casa means “house” in Spanish, while “Pi” stands for Pixel Index.It indicates having a house for your photos.

Northwest Airlines

  • slide_image_slide_11-100289229-origConsidered one of the best corporate logos ever created, the old Northwest Airlines is a classic. The logo here works on three levels. The ‘N’ stands for North. The triangle in the upper left represents a knob on a compass, pointing northwest.The triangle also forms the upper left part of a “W”.
Sun Microsystems
  • The old Sun Microsystems logo, before the company was acquired by Oracle in 2009.If you take a close look at the imagery on the left, you’ll see that each quadrant can be read to be either an “S” or “UN”. The end result is that the image reads “Sun” no matter what direction or orientation you’re looking at it from.
  • Notice that the “E” in Dell is turned on its side.  It represents company founder Michael Dell’s wish to “turn the world on its ear.” Some have also speculated that the slanted ‘E’ is meant to portray a floppy disk.
  • slide_image_slide_7-100289216-origThe logo itself is a globe comprised of puzzle pieces with characters taken from an assortment of different languages. The globe, however, is incomplete, representing the “incomplete nature” of Wikipedia’s goal to be an online encyclopedia for people versed in any language. It can also represent that Wikipedia, as a site built upon user submissions, is always increasing in breadth, and hence, never complete.
  • The vertical lines are meant to represent San Francisco’s famed Golden Gate Bridge. The vertical lines also serve to represent a digital signal.

Facebook Places


  • Though not around in its current form anymore, Facebook Places was a feature meant to rival and mirror the functionality of Foursquare.Facebook location marker is directly laid upon a grid with a noticeable “4” on it.

Unikey word

unikey word logo

  • Taking Inspiration from above all,Unikey word logo has been selected.Here the words unikey and word portray as teeth to a key.It also signifies that this blog acts as a key for learning unique keywords in different fields which are revolutionary and game changer.

Reference : smallbusiness ; networkworld

Selfie Stick

download Selfie Stick

  • A Selfie Stick is a mono pod used to take selfie photographs by positioning a smartphone or camera beyond the normal range of the arm.Tripod that has only one leg (hence mono).
  • A selfie is basically a self-portrait photograph taken with a handheld camera or phone.
  • By strapping a selfie stick on, one can compensate for the inadequacy in the length of your arms
  • It’s called the “selfie stick” or “selfie pole” and essentially, it’s a small handheld mono pod with a smartphone clamp at one end to hold your smartphone.
  • The selfie stick has  been listed by the Times magazine as one of the 25 best inventions of 2014.
  •  Selfie Stick were used with GoPro cameras earlier, and now with smartphone clamps available
  • It has been specifically designed for photographers who are constantly on the verge to click pictures with their phone.The metal stick can be extended according to one’s need and preferences.
  • Generally a selfie stick can be extended for up to 41 inches. The user can also adjust the angle of a selfie stick.The bracket can adjusted, up or down.

images (3) images Selfie StickThere are three basic kinds:

  • The sticks that are Bluetooth-enabled, which pair with your phone and let you press a button on the handle to take a photo.The Bluetooth-enabled sticks keep the stick’s battery charged with a USB cable..
  • The sticks that plug into your smartphone’s headphone jack, which also let you take a photo with the press of a button on the handle.
  • Sticks that come without any remote triggering function,which are operated with a key chain-sized Bluetooth remote or the users set timers on their phone’s camera.

images (1) Selfie Stick

References : qz ; themobilestore

Digital Marketing digital marketing

  • Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
  • Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.
  • Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building.
  • The term ‘digital marketing’ was first used in the 1990s.In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.
  • A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media.
  • Digital marketing is about two things –  access to your products and communication.

GML_ResearchNote_528x517_WorthInvestment.png;pvcd9dd86bad495766 GML_ResearchNote_528x517_Distinction.png;pv490a89dbf48a7d84 images.duckduckgo.com1 digital marketingDigital marketing includes

  1. Online Marketing : Website Optimization, Search Engine Marketing (SEM), Video Search Engine Optimization (VSEO), Social Media Optimization (SMO), Blogs & Forums, Online Display Advertising, Email Marketing,etc.
  2. Mobile Marketing : Messaging (SMS & MMS), Mobile Internet, Mobile Apps, App advertising.
  3. Radio Marketing : Radio Advertising, Podcast, Interviews.
  4. TV Marketing : TV Advertising, Sponsorship, Product Placement,Interviews.
  5. eMedia Marketing : Video, audio and content delivered via electronic devices, Digital billboards.

and many more…

gml_071_07_CX_info_528x517_1.png;pv6998ce09496c1606 GML_ResearchNote_528x517_DigitalDollars.png;pv5ea31fde4b682c52 digital marketingChallenges

  • Proliferation of digital channels : Consumers use multiple digital channels and they interact with those devices in different ways and for different purposes.
  • Intensifying competition : Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size.
  • Exploding data volumes : Consumers leave behind a huge trail of data in digital channels.
  • Adaptation : Updating and Adapting to fast growing technologies.
  • Creativity : Standing out and reaching maximum number of audience.
  • Trust : Building trust and having an brand image.

3 4 digital marketingReferences : sas ; simplydigitalmarketing




  • A combination of the words producer and consumer used to describe consumers who become involved in the design and manufacture of customized products.
  • Prosumer is a portmanteau word formed by contracting the word producer with the word consumer. This term is adopted in the context of Web 2.0.
  • The term was coined by futurologist Alvin Toffler in 1980.It refers to people who produce some of the goods and services for their own consumption, so it defines at the same time the recipient and the creator of experience.
  • The most common usage of the term describes the consumers, enthusiasts who buy products (almost always technical) that fall between professional and consumer grade standards in quality, complexity, or functionality.
  • The term prosumer has transformed from meaning “professional consumer” to meaning “product and brand advocate.” Rather than simply consuming products, people are becoming the voices of those products and significantly impacting the success or failure of companies, products, and brands, particularly through their involvement on the social web.
  • Prosumers are the online influencers that business leaders and marketers must not just identify but also acknowledge, respect and develop relationships with in order for their products and brands to thrive.
  • Today users are no longer only consumers; they have increasingly become producers. This new type of participant is called a prosumer. Usually thought of as an amateur producer, or someone who normally consumes media, but occasionally also produces it.
  • In the digital and online world, Prosumer is used to describe today’s online buyers because not only are they consumers of products, but they are able to produce their own products such as, customized handbags, jewellery with initials, jumpers with team logos etc.

Prosumers (1) prosumer-simple-outline-bkn Prosumer

Advantages of Prosumers :

For the customer:

  • Immediate access to the new technology.
  • The technology meets their specific requirements.

For the company:

  • Strengthened relationship with the customer.
  • Demonstrates a willingness to keep their customers satisfied.
  • The company now has a new feature/product/service they can market to other customers.

prosumers people_jaffe images

References : igiglobal ; forbes

3d Audio


•A sound technology 3D audio enables recording and play-back of audio that creates an effect sound coming from all angles around the listener.This technology can help give a more enjoyable audio experience, especially when listened to through headphones.
•3D Audio is a technique to add perceived depth and extended height to an audio recording.Think of it like this: instead of only left and right audio,3D Audio takes into account the whole 360 degrees that surrounds us and implements sound elements into different points around us.
•Imagine hearing something behind you, towards your left or coming towards you. It’s like you’re sitting in the middle of an orchestra.
•As you can hear, 3D Audio is an immersive experience that surrounds the listener and has the potential to transport them to another world.



•Surround sound involves placing multiple speakers around a room to put you in the center of the action. It makes watching movies and television more realistic. With 3D sound, not only do sounds come from the left and right of you, they also come from above and below you.
•Sounds come from all directions and distances, and we’re able to distinguish them by their pitch, tone, loudness, and location.
•3D Positional Audio effects emerged in the 1990s in PC and Game Consoles.
•3D audio techniques have also been incorporated in music and video game style music video arts.
•The virtual placement of sound sources anywhere in three dimensional space, including behind, above or below the listener.



•Traditionally, recordings have been made using two methods: mono and stereo.Mono uses a single microphone to pick up sound, while stereo uses two, spaced apart from each other.
•Binaural recording takes the stereo method one step further by placing two microphones in ear like cavities on either side of a stand or dummy head. Because the dummy head recreates the density and shape of a human head, these microphones capture and process sound exactly as it would be heard by human ears, preserving interneural cues.
•The effect is best experienced over headphones, with a clear distinction between left and right perspectives. It’s a simple concept, but when done with high quality microphones and played over equally high quality headphones, the effect is eerie: it fools the brain into believing it’s hearing the sounds firsthand.
•The prototype of Sony’s VR headset Project Morpheus includes a custom 3D audio binaural solution in its development kit.

Video : 3D audio demonstration




References : electronicproducts ; theverge